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Your job — whether it’s brief writing, oral argument or conducting a trial — is to tell your client’s story succinctly and persuasively. Michael Tigar — one of the most high-regarded trial advocates in a generation — will show you how to use your natural sense of story to persuade a jury or judge, even if your case is a complex matter defined by technical documents and financial statements. Blending Tigar’s suggestions with your natural talents, you will find new abilities and renewed zeal to present dynamic direct examinations, compelling cross-examinations, eye-opening statements and winning closing arguments. Storytelling as the cornerstone of advocacy is hardly new, but Tigar brings to the stage concrete examples and easily adaptable structure that he has successfully employed in trial and appellate courts at all levels in civil and criminal matters. The techniques he shares and illustrates will make you a better advocate! You decided to become a trial lawyer because you were moved by thrilling stories of justice served or justice denied. Yes, stories are the moving force of persuasion, stories of anguish or heroism, not images of document production in dark basements. Tigar’s presentation will inspire you. His message will engage you. The tactics he presents and the stories he tells will provide a memorable mechanism for incorporating the techniques into your practice. You will laugh, you will be reminded why you wanted to be a lawyer in the first place, and you will leave with the tools to be a better lawyer now!
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