The Cutting Edge in Courtroom Persuasion

Russ Herman

One of the contemporary legends of American trial law, Russ Herman brings wit, wisdom and unbridled passion for the law to this information and inspiration packed program. You will enjoy and remember this day of learning, laughter, and thought-provoking insights.

A trial lawyer must be acutely aware of courtroom space — determine the critical area, claim it, and use it. Herman provides a “stage plan” that leaves nothing to chance – from relationships with court personnel to interaction with the judge and jury.

You can and must control every aspect of communication at trial. Herman teaches control with precision. Jury selection commands as much of your shrewdness as any aspect of trial — you want a group that will listen objectively and decide fairly. Learn to read and work effectively with your jury.

The elements of a powerful opening statement — structure, language and visuals — are concrete and indispensable. You must master each component to build a strong foundation – a concise outline, which persuades the jury. Herman gives you the techniques to open with style and confidence.

Even before our ancient ancestors learned to communicate through writing, they told stories. The earliest pictograms tell of victories over — or fears of — ferocious beasts. Our history is a string of stories. When you stand before a jury, you will tell a story with characters and themes and plots. Whether it is one of murder and intrigue, of commercial disruption, or of a breach of contract, the elements of the story remain. The skill of the storyteller determines if the jury “gets it.” Herman is a master at blending classical techniques into contemporary settings so that his audience — his jury — gets the story.

Herman demonstrates poignant techniques you can use in your case stories. He punctuates the presentation with practical examples from his own experience and from other noteworthy courtroom veterans, highlighting his points with video drawn from popular as well as legal venues.

Closing arguments are dramatic in movies. In a real courtroom, theatrics are no competition for a memorable, factual, well-shaped argument. Learn to use preparation, structure, persuasion and honesty as your keys. Review your opening statement; re-master your facts; recognize errors made during trial and amend them with a strong, believable and relevant closing.

  • Learn the 45 rhetorical and oratorical devices commonly incorporated into opening statements and summations.

  • Learn to weave the elements of a story into cohesive statements about good and bad, danger and safety, conflict and resolution.

  • Gather a wealth of resources to reenergize your storytelling prowess long after the program has ended.

Program Agenda & Detail

6 Hours

[Part I: 90 Minutes]

Courtroom Environment

  • The courtroom and critical space

  • The judge and courtroom personnel

  • Special skills of communication

Voir Dire, Mock Juries, Focus Groups and Jurymetric Surveys

  • Verbal and non-verbal messages

  • Believability

15 Minute Break

[Part II: 90 Minutes]

Voir Dire et. al. (continued)

  • Visual, auditory and kinesthetic communication

Opening Statements

  • Purposes of the opening statement

  • Psychological concepts and common- sense principles

  • Establishing a theme



[Part III: 90 Minutes]

Storytelling and the Model for Winning at Trial

  • Rhetorical techniques and psychological concepts

  • The Rule of Three


15 Minute Break

[Part IV: 90 Minutes]

Storytelling and Closing Argument

  • Art, drama and science

  • Use of universals, themes and environment

  • Preparation, structure and persuasion

  • Coming full circle


Unconditional Guarantee
If you are not convinced that your understanding of the course topic has
improved after completion of any P.E.G.® seminar, we will refund your course tuition.