Managing Impressions

The lawyers guide to powerful presentations
Dr. Susan Jones

You know very well what you want to say. The key to effective communication, though, is delivering your message such that the audience – be it judge, jury, co-workers, clients, opponents, individuals or groups, in person, on the phone,or via video conference – has no doubt what you mean. Nothing commands more professional respect, or is a greater asset to effective representation, than clear, concise communication. Managing impressions is not a gift of birth, it is a learned skill. Susan Jones has been teaching this skill to successful trial teams across America for a quarter of a century. In this course, she will provide you with hundreds of strategies and simple techniques for refining and projecting your professional image in dozens of potential situations.

Whether you are compelled to address a panel of judges, an assembled jury, a geographically dispersed group of co-counsel, a meeting hall full of shareholders,or the local Rotary Club, your presentation skills form a direct and lasting impression of your professionalism, the quality of your associations, and the legal profession as a whole. This is where you learn how to make the right impression.

As a leader in your firm, profession and community, you will be called upon to“deliver the message” often throughout your career. Now is the time to learn and adopt strategies that will make you effective every time that calling comes. You will find no better guide to help you sharpen your important, life-long presentation skills than Dr. Jones.

Program Highlights

  • Important insight into the psychology of persuasion

  • Hundreds of strategies and simple techniques for projecting your professional image

  • Specific tactics for communicating effectively with the bench, a jury, superiors or subordinates

  • In depth discussion of the elements and continuity of your exhibits

Program Agenda & Detail

6 Hours

[Part I: 90 Minutes]

The Psychology of Persuasion

Impression Management

15 Minute Break

[Part II: 90 Minutes]

Speaking to an Audience of 1-100, with or without advance notice

  • Presentation structure

  • How to practice

  • Inoculation against jitters

  • Managing distractions

  • Graphics and printed materials

  • Dealing with questions and shepherding group discussion

The Playbook and Formulas to Fall Back On
Clear & Concise = Memorable & Favorable


[Part II: 90 Minutes]

 Exhibits with Impact

  • Color, content and repetition…and repetition

  • Your theme guides your exhibits

  • Simple images for complex issues

15 Minute Break

[Part II: 90 Minutes]

  • Specific Tactics for Communicating with the Bench

  • Specific Tactics for Communicating with Jurors

  • Specific Tactics for Communicating with Superiors or Subordinates

  • Specific Tactics for Communicating with New and Prospective Clients



Unconditional Guarantee
If you are not convinced that your understanding of the course topic has
improved after completion of any P.E.G.® seminar, we will refund your course tuition.