Selecting & Influencing Your Jury
Dr. Susan Jones’s professional resume includes dozens of cases with hundreds of millions of dollars at stake. With this seminar, you can benefit from her unique expertise and widely recognized talent.
Jurors will tell you how to win your case. . . if you learn to listen to their clues. You can use jurors’
attitudes and beliefs to shape your case, your delivery—and even your courtroom demeanor—for maximum impact.
Dr. Susan Jones is a visionary pioneer in jury research and persuasion. Her more than 30 years of
courtroom experience—including work in more than 1,000 cases and careful study of more than 3,000 jury deliberations—gives her insights possessed by few others. Her practical advice will transform your perspective of the jury process and provide meaningful tools to help you win cases.
Videos of mock jury deliberations and post-verdict interviews, coupled with Dr. Jones’s practical
analysis, provide you with a powerful view of how jurors’ pretrial attitudes and beliefs influence their perception of your evidence during trial and deliberation.
Knowing how jurors respond—what they look for and what they ignore—allows you to concentrate on the effective methods Dr. Jones provides for:
• shaping your case;
• refining your opening statement;
• witness preparation and presentation; and
• closing arguments for maximum effect in the jury room.
Recognizing and tapping into the psyche of jurors translates into both settlement and courtroom
success. The practical strategies offered by Dr. Jones —applied by some of this country’s most successful trial lawyers—can transform your cases and your practice. They will work for you!
Discover how to use a two-track rating system to simplify jury selection.
See videotaped deliberations of mock and real juries.
Learn how juries really decide.
Discover winning tools for witness preparation.
See strategic use of exhibits and evidence.
Discover 50 ways to leave an impression through opening statement and closing argument
Program Agenda & Detail
[Part I: 90 Minutes]
Where Have all the Jurors Gone?
Is there a crisis of confidence?
Jurors — their own words
How jurors reach conclusions
How Jurors Learn
Crafting a case that hits home
Choosing words that speak volumes
15 Minute Break
[Part II: 90 Minutes]
Voir Dire — What You Really Need to Know to Make Good Decisions
What you must ask, what you should ask, and what you should never ask
Jury Selection Simplified
Utilizing a 2-track rating system to simplify jury selection
Evaluating prospective jurors’ “influence quotients”
[Part III: 90 Minutes]
Jury Selection Simplified (continued)
Opening Statements: “Attention!”
Techniques that make your case come alive
50 ways to leave an impression
15 Minute Break
[Part IV: 90 Minutes]
Opening Statements (continued)
Witnesses … “Preparation Makes Perfect!”
Winning tools for witness preparation
Closing Argument … “It Ain’t Summation.”
Making your last impression resonate in the deliberation room
Motivating jurors to find for your client
If you are not convinced that your understanding of the course topic has
improved after completion of any P.E.G.® seminar, we will refund your course tuition.