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Persuasive Storytelling & Presentation Skills For Lawyers

David Mann

The best story wins. Without a strong narrative, even the strongest evidence can still fail to be persuasive. To engage a jury, judge, court personnel, opponent, or prospective client, a successful advocate identifies the essential intention, says it directly, and leaves out the smokescreens. Learn how to engage the jury by giving the case story a dynamic narrative, and how to tell the story between the words by improving vocal inflection and body language. With concepts drawn from performance and years of public speaking, David will share the secrets of powerful, engaging presentations that can apply to openings, closings, mediations, arbitrations, depositions, witness preparation, witness interrogation, oral arguments, or prospective client interviews.

Key Points for Engaging Opponents & Court Personnel

  • Using voice and body to get twice the results from half the words

  • Using the facts to engage rather than simply instruct a jury

  • Clarifying technical information by using descriptive images

  • Projecting confidence while remaining flexible

You will take away from this course the ability to:

  • construct powerful stories that illustrate critical aspects of the case

  • use plain language instead of legal jargon

  • employ effective methods of rehearsal

  • shape case stories into repeatable, engaging wording

  • create a 3-way dynamic between attorney, witness, and jury

  • use the courtroom to its best advantage through physical presence and gesture

  • project a message clearly with persuasiveness appropriate to the material

Program Highlights

  • Master persuasive delivery in the courtroom

  • Discover what gives a story persuasive power

  • Clarifying technical information by using descriptive images

  • Develop the ability to use plain language for maximum clarity

  • Examine the secrets of master performers and orators

  • Fill the courtroom vocally and physically for maximum impact

Program Agenda & Detail

6 Hours

[Part I: 90 Minutes]

Principles of Persuasion • Developing persuasion beyond the logical argument
Communication Concepts • Engagement through non-verbal cues
Managing Voice • Emphasis, pausing, and pace as persuasive tools • How to project
vocally, and use natural presence for advantage


15 Minute Break

[Part II: 90 Minutes]

Voice and Body for Witness Interrogation • How to deliver questions that engage jurors •
How to question with sincerity to elicit desired responses from witnesses

Body Language and Gestures • How to find a relaxed, personal gestural language
& resting position
Using a Podium • Managing restricted movement for maximum engagement
Methods of Rehearsal • How to efficiently practice statements and examinations


[Part III: 90 Minutes]

Storytelling Goals of Opening Statement • Establishing a dynamic narrative to instantly
engage jurors • Emphasizing character and motive to animate factual details
YouTube Attention Spans and the Visual Mind • Wording that creates specific visual images
and using action language

15 Minute Break

[Part IV: 90 Minutes]

The Six Elements of Storytelling • Character creation, detail, structure, rhetoric, theme, and
persuasive wording
Great Speeches and The Hollywood Lawyer • Analysis of the persuasive presentation qualities
of master performers
Construction of Opening Statements • Practical application of the six story components



Unconditional Guarantee
If you are not convinced that your understanding of the course topic has
improved after completion of any P.E.G.® seminar, we will refund your course tuition.

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