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Building Persuasive Case Stories 

David Mann

Learn how to add a dynamic narrative arc to the facts of your case that grabs attention and keeps it. David Mann demonstrates effective wording, how to compress a story into a few sentences and unfold it strategically, and how to make the story come alive through oral communication - whether it's in person, on video, or via an online platform. 


David’s case story guidance has been a key factor in verdicts delivering several million dollars in damages for cases such as wrongful death, securities fraud, medical malpractice. His techniques are based on proven tools used outside the courtroom, all focused here on the purpose of engaging fact finders emotionally as well as intellectually. This process applies with equal impact to prospective client interviews and CLE lectures. In addition to being a leading trial advocacy story specialist, David is a professional playwright, director, and actor. He brings those skills together here in a dynamic presentation of practical content, delivered with the humor and energy of a veteran performer.


Key Points


  • Simplifying arcane language and concepts for a jury

  • Clarifying complex legal details for maximum retention

  • Using story detail for imaginative visual impact

  • Developing a written document for oral delivery

  • Using the room to maximum effect through simple staging techniques

  • Adjusting for the camera: pro tips that make you stand out

Program Agenda & Detail

3 Hours

[Part I: 90 Minutes]

  • Creating mental images with words 

  • Making the story human 

  • Keeping language simple with complex case facts 

  • Maintaining forward-moving energy in the narrative 


15 Minute Break

[Part II: 90 Minutes]

  • Creating impact and comprehension with vocal variety  

  • Commanding the space and maintaining confidence with body position 

  • Developing comfort and gaining advantage with remote presentation 



Unconditional Guarantee
If you are not convinced that your understanding of the course topic has
improved after completion of any P.E.G.® seminar, we will refund your course tuition.

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