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Communication Essentials
and Ethical Practice

Mastering Your Work, Your Organization and Your Life
Brian Baird, Ph.D

The ability to effectively communicate determines your personal and professional success,
yet few of us have given serious, focused attention to understanding and mastering the
essentials of effective communication. Fewer still have considered how communication
relates to ethical practice and conduct. This is true even for those who think of themselves as
strong communicators and ethical practitioners.


Transform communication from a habitual, automatic and, too often, flawed exercise into
a purposeful, strategic and focused art that is integral to effective, and ethical interactions.


Brian Baird is a clinical psychologist and President of 4pRCommunication.  He is a retired six-term Member of Congress (WA 3rd), former President of Antioch University’s Seattle campus.  His proven method is built around the 6 essential elements of effective communication and integrates these elements into ethical thinking and conduct.

  • Assess each of the communication elements to understand why and how they can be improved for you personally and for your organization.

  • Review of the latest research into ethical training and ethical practice.

  • Examine each of the communication elements in detail, with real time practice, findings from the latest research, and examples of real world communication and ethical successes and failures.

Throughout this course your experience, expertise and knowledge will be recognized and
incorporated as we all share best practices and, in some cases, hard earned lessons, of
what to do and not to do.

Program Highlights

  • Focused instruction to mend habitual shortcomings.

  • The 6 Rs method of understanding and refining communication.

  • Real time, supportive practice.

  • Build a lifelong communication plan to implement and share.

Program Agenda & Detail

6 Hours Including 2 Ethics

[Part I: 90 Minutes]


  • Communication and ethics self assessment and discussion

The 6-R Elements of Communication

  • How communication and ethics interact

Readiness – What happens before we communicate?

  • Advance readiness review and strategies

  • How readiness failures lead to ethical lapses

Receiving – Much more than just listening…

  • Improved rceiving and ethics risks

[15 minute break]

[Part II: 90 Minutes]

Relating – Why focus on feelings?

  • When and why and with whom we skip relating and with what effects

  • How not relating gets people sued and loses clients and cases

Reasoning – Thinking before responding, imagine that.

  • How readiness, receiving and relating inform reasoning.

  • What is Ethical Reasoning and how does it relate to communication


 [Part III: 90 Minutes]

Responding – Purposeful choices and not just words.

  • Internally suppressing the immediate response, at least for a moment

  • Choosing those that matter

  • How readiness, receiving, relating and reasoning inform responding

  • What ethical tenets guide responding

[15 minute break]

 [Part IV: 90 Minutes]

Exploring Applications

  • At work and at home

  • Public speaking and media

  • Writing and electronics|

Bonus Insight – Content and process: What the experts watch for

Bonus Insight – Stages of change: The power of meeting people where they are

Building a personal, organizational and relationship communication plan


Unconditional Guarantee
If you are not convinced that your understanding of the course topic has
improved after completion of any P.E.G.® seminar, we will refund your course tuition.

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