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Tips Tactics & Tales
Michael P. Cash

Mike Cash is that rare breed who loves trial, loves sharing his tactics and techniques with other trial lawyers and is a superstar at both.

You've likely seen dozens of trial advocacy instructors. Many were probably very good -- some great. But you haven't seen anybody like Mike Cash.  Cash's timing and gift for delivery were developed in his prior life as a stand-up comic and were honed in the courtroom.  They are evident and important aspects of his presentations at trial and integral to his skills as a seminar leader.  Cash presents tips and tactics illustrated with tales from actual trials where they were successfully (and sometimes unsuccessfully) employed. Trials is a fast-paced program rich with demonstration and worth every second of your attention.

See, discover and enjoy

  • pre-trial tips that will allow you to shout down your opponent at trial;

  • high impact openings;

  • illuminating direct examinations of any kind of witness that will hold a jury's attention;

  • decisive cross-examination which will unravel a witness;

  • how to create and use show-stopping demonstrative evidence; and

  • closing arguments that move the jury to action.


Don't expect the trite or the familiar from Mike Cash or this intense, creative program.  He respects our experience and celebrates your already proven abilities as a trial lawyer. Cash's presentation is designed specifically to take you to the next level of success in the courtroom.

Program Highlights

  • Discover pre-trial tips that will allow you to shut down your opponent at trail.

  • Demonstrations of high impact openings and closing arguments that move the jury to action.

  • Tips and tactics illustrated with tales from the real-life trials where they were employed.

Program Agenda & Detail

6 Hours

[Part I: 90 Minutes]


The Trial Lawyer — A Dying Breed?

What To Do Before the Trial Starts

  • Supplies

  • Preparation

  • “The little things”

Motion in Limine

  • What Matters

  • What Doesn’t

  • Using Your Discovery as a Guide

Voir Dire
Keep Your Friends Close — Get Rid of Your

  • Questions Designed to Persuade

  • Questions Designed to Eliminate

Opening Statement
You Get 10 Seconds — Don’t Waste Them

  • Theming

  • Delivery

  • Persuasion


15 Minute Break
[Part II: 90 Minutes]


Direct Examination

  • Lights … Camera … Action!

  • Witnesses Preparation

  • Conducting an Effective Direct

    − Lay Witnesses

    − Party/Non Party-

    − Reluctant Witnesses

    − Techniques that Reinforce

    − Timelines

    − Easy to do — Hard to do Well!

    − Experts — A Special Breed

Lunch (length to be determined)

[Part III: 90 Minutes]


Impeachment — How To and NOT To The Keys to
a Powerful Impeachment

  • Hard Cross vs. Soft Cross

  • Objectives and Tactics

  • Control

  • Experts

Battling the Sharks

  • How to Attack the Expert Without Becomingthe Prey

  • How to Spot (and Avoid) Danger

15 Minute Break
[Part IV: 90 Minutes]


Demonstrative Evidence
Educate and Entertain

  • High Tech vs. Low Tech

  • The Best I Ever Saw!

  • Control the Technology

  • Big Hat, No Cattle?

Tidbits: Tips and Tactics That Can Save You at Trial
Closing Argument:
“It Ain’t Over Till It’s Over”

  • Substance with Sizzle

  • Keys to a Powerful Closing


Unconditional Guarantee
If you are not convinced that your understanding of the course topic has
improved after completion of any P.E.G.® seminar, we will refund your course tuition.


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