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Cognitive Science

And Behavioral Economics in the Courtroom
R. Rex Parris

Win More Cases with a Scientific Approach

Rex Parris will demonstrate the practical application of the science he has used to secure multimillion-dollar verdicts and settlements in personal injury, employment, pharmaceutical, business, and class-action litigation. The techniques are constant across various controversies and can be applied to increase the value of the cases sitting on your desk right now.

Attend and Learn About:

  • Cognitive Science—using the best of psychology and linguistics to persuade, even before argument begins

  • The Science of Timing and Structure—when and how you deliver evidence matters as much as the evidence itself

  • Behavioral Economics and Marketing—what decision frames teach us about persuading judges and juries to see our story

  • Neuro-Linguistic Programming—how to make your argument so that it meets less resistance from judges and juries


Program Agenda and Detail

6 Hours


[Part I: 90 Minutes]

Overview: Why You Should Take a Scientific Approach in Your Next Trial
Cognitive Science in Action

  • Start with the "why." When we wait until the end, it’s too late. Begin every task with asking why you are doing it.

  • Reversals--using your opponent’s best stuff against them. Harness the creative talent of Hollywood screenwriters to take the wind out of your opponent's sails.


[Part lI: 90 Minutes]

Framing (and Re-Framing) the Narrative: Behavioral Economics in Action

  • What is behavioral economics?

  • How you frame things and what you name things always matters. Whoever has the best framing of the case wins. How Nobel Prize winners in economics discovered the powerful effects of decision frames, and what it means for us.


[Part lll: 90 Minutes]

The Science of Timing and Structure: Using Anchoring to Your Advantage

  • The brain loves the first number, and the first story. How to drop the right anchors in the right places.

  • In the lne of fire: how great politicians handle the toughest questions on the hot seat, and how we can model them in court.


[Part IV: 90 Minutes]

Neuro-Linguistic Programming for Lawyers

  • What is neuro-linguistic programming?

  • How to use neuro-linguistic programming’s "verbal softeners" to broach difficult subjects with less resistance from judges and juries.

Unconditional Guarantee
If you are not convinced that your understanding of the course topic has
improved after completion of any P.E.G.® seminar, we will refund your course tuition.

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